I'm Lu, a user-centric
product designer.
With more than 10 years of experience working in startups, I'm passionate about crafting products that deliver an amazing and user-friendly experience.
My goal is to transform complex problems into simple and engaging customer experiences, giving value to users while focusing on business goals.
• Focused in the growth zone improving user acquisition experience and referal program.
• Partnered with product manager and engineers to create experimentation framework.
• Made data driven design decisions by leveraging qualitative/quantitative data, design principles, and UX metrics.
• Advisor for redesigning landing page to focuse on the new value proposition and pricing by applying user psychology framework.
• Designed and prototyped a seamless and engaging experience across the Eventbrite web.
• Followed a product vision based on testing, feedback, data, and business goals.
• Worked closely with product manager and development team in a cross-functional environment.
ProductTank provides local opportunities for Product Managers, Designers and Developers working in the mobile and web industries around the world to exchange ideas and experiences about Product Management, Design, Business Modeling, Metrics, Usability and all the other things that get us excited.
UX Argentina is an active community with over 2,000 members, where designers,researchers, product managers, front ends, etc from around Argentina discussing user experience.
UX Argentina
• Designed experiences for the native apps, iOS and Android for supermarket vertical.
• Builded working, interactive prototypes to test, explain, and explore ideas.
• Created visuals, and developed elegant and effective user experiences.
• Crafted storyboards, user flows, conceptual diagrams, wireframes, and prototypes to effectively communicate interaction and design ideas.
• Managed the development and production of design projects from ideation to final production, and supervise the quality of the final output.
• Helped create in house machine learning based products, with a cross-functional team of product managers, marketers, data scientists, and engineers.
• Created branded UI & UX designs with an empathetic eye for an user-centered product.
To see more information about my profile: LinkedIn
My work is based on a UX approach, which is central to designing meaningful experiences that matter to customers.
I love making people's lives easier!.
My fields of expertise are the following:
Basically a problem solver, focused on the end to end product development cycle.
I think it's critical the understanding of business goals, development scope, in addition to the experience of a product as a whole.
Deliverables & techniques:
Brainstorming/ Value proposition/ Mood boards / Story boards/ Analytics review/ Heap mapping / scroll mapping/ Qualitative user feedback/ Quantitative user feedback/ User painpont reduction/ Feature innovation
Provides an essential foundation for design strategy.
Having the data to backup this strategy.
Deliverables & techniques:
Surveys/ User interviews/ Heuristic review/ User testing analysis/ A/B testing/ Analytics review/ Personas/ Mental models / Use cases / user flows.
A good visual design can drive engagement and increase usability, but it's more than just aesthetic.
To arrange the content around each page’s purpose and ensure that content gives off the right visual cues and understanding, is key to enable a good the user experience.
Deliverables & techniques:
Collaborative design/ Taxonomies/ Sketches/ Wireframes/ Mockups/ Prototypes/ Interaction design
Platforms:
Responsive web/ Native iOS and Android apps/ E-Commerce/ Games/
I have a vast experience working in several e-commerce companies.
I started my carrer as a graphic designer, using visual compositions to solve problems and communicate ideas.
To see my portfolio: Behance
